Role

• B2B Campaign Manager
• Producer

Overview

• Samsung Display Solutions partnered with IN.FOM to tap on the inbound marketing approach to position The Wall as a solution for the future workplace.

Campaign Elements

Accelerated Digital Transformation: Building the Future Workplace

• Electronic Direct Mailers
• Event Landing Page
• Live Virtual Event
• Panellist Invitation and Pre-Briefing
• Partnership with an AV Trade Media
• Social Media Activation
• Video Production

Results

https://www.youtube.com/watch?v=HMAuMsJ04lI

• 54% turn-up rate, with the attendees joining 77.63% of the full webinar
• 785,950 social impressions and a 3.36% increase in the number of the client’s LinkedIn followers at the end of the campaign period