Overview

• I led the social aspect of the Group’s global brand campaign, 100 Journeys.

My PESO Strategies

• Paid
  • Social Media Ads
  • KOL Activation across 12 destinations, including Indonesia, Japan, Maldives, Mexico, Morocco (Marrakech), Thailand, the UAE, Vietnam, and more.
• Earned & Shared
  • Organic Social Media Content
• Owned
  • Social Media Channels (Facebook, Instagram)

Result

https://www.instagram.com/the_widira_s/reel/DRE9tZ7D-0o/

https://www.youtube.com/watch?v=-gM6s2SDm1Q

• Exceeded click target by 400% through organic strategies, demonstrating exceptional audience engagement and content effectiveness.
• Achieved an engagement rate 211% higher than the industry average through strategic organic posting and content optimisation.
• Surpassed reach KPI by 11% organically, showcasing strong performance and content resonance with the target audience.
• Pioneered a KOL Activation programme that achieved a 4× ROI through targeted identification of high-value KOLs, strong negotiation and relationship management, and seamless coordination with properties.