Live Well, Travel Well

Overview

• With a team effort, Hegg secured an opportunity to collaborate with heritage brand Killiney Kopitiam to launch a joint SKU, the Eggless Kaya.

My PESO Strategies

• Paid
  • KOL Partnerships
  • Social Media Ads
• Earned & Shared
  • Collaborative Posts with Featured Properties
  • Organic Social Media Content
• Owned
  • Social Media Channels (Facebook, Instagram)

Results

Surpassed all KPIs with 100% in-house social content planning and production:

• Drove 272% higher website traffic than the KPI set for Social, with a double-digit percentage m-o-m increase observed in the number of web sessions contributed by organic social efforts across Banyan Group's midscale brands
• Achieved a 101% higher Instagram ER and a 75% higher Facebook ER than the industry average
• Exceeded IG & FB impression targets by 92% and 60%, respectively