Banyan Group’s “Live to Discover” Destination Marketing Campaign (2024)

Overview

I led the social aspect of the Group’s inaugural Destination Marketing Campaign, Live to Discover.

My PESO Strategies

Paid
- Social Media Ads
Earned & Shared
- Organic Social Media Content
Owned
- Social Media Channels (Facebook, Instagram)

Results

Achieved remarkable campaign results by using only 36% of the budget allocated for the campaign - underscoring my capability to create impactful and engaging content that resonates with the target audience:

Exceeded Facebook impressions by 5 times the set target
Surpassed the target engagement rates for Facebook by 35% and for Instagram by 44%
Achieved website click targets by 10 times