Overview

• I led the social aspect of the Group’s Destination Marketing Campaign, Live to Discover.

My PESO Strategies

• Paid
  • Social Media Ads
• Earned & Shared
  • Organic Social Media Content
  • Collaborative Giveaways
• Owned
  • Social Media Channels (Facebook, Instagram)

Results

Drove outstanding campaign performance through organic social media strategies, showing strong audience connection and content effectiveness:

• Exceeded reach targets by 38%
• Surpassed engagement rate goals by 27%
• Outperformed website click targets by 17%