Bringing “RAWR” to Southeast Asia by Intel SEA (2020)

Role

IN.FOM managed the launch of the 11th Gen Intel Core processors (Codenamed: Tiger Lake) in Southeast Asia.

The campaign was among the Top 5 at the PR Awards 2021.
52 regional media and analyst attendance at the midnight virtual event
28 social posts tracked on the media drops, generating over 1720+ likes and 120+ comments in total, with a potential reach of over 314.5K individuals
200+ articles tracked in SEA publications; 100% neutral-to-positive stories, 100% picked up at least one key message