There's More to Discovery

Overview

• To celebrate the Group’s 30th Anniversary and drive further awareness of Banyan Tree Group’s transition to Banyan Group, the team rolled out a brand-building campaign

My PESO Strategies

• Paid
  • KOL Partnerships
  • Social Media Ads
• Earned & Shared
  • Collaborative Posts with Featured Properties
  • Organic Social Media Content
• Owned
  • Social Media Channels (Facebook, Instagram, LinkedIn)

Results

• Surpassed all campaign KPIs, with clicks exceeding expectations by 347% and organic social reach surpassing lifetime KPIs by 62%