https://www.instagram.com/p/Cvi6DWKyRpG/?img_index=1

Overview

• With a team effort, Hegg secured an opportunity to collaborate with heritage brand Killiney Kopitiam to launch a joint SKU, the Eggless Kaya.

My PESO Strategies

• Paid
  • RedMart Campaign
    • Listing Copywriting
    • Visual Assets Creation
  • Social Media Ads
• Earned
  • Events
    • AFTEA 2022
    • Harper’s BAZAAR Asia NewGen Fashion Awards 2022
    • EarthFest 2022
  • Organic Influencer Posts & Reviews
  • Media Coverage
• Shared
  • Co-Branding with Killiney Kopitiam
  • Organic Social Media Content
  • Positive Reviews
• Owned
  • Email Marketing
  • Social Media Channels (Facebook, Instagram, LinkedIn)

Results

• The Eggless Kaya is now the third best-selling product on Shopee Singapore
• Killiney decided to make the Eggless Kaya Toast a menu at its Killiney Go - ALICE Mediapolis
• The success of our first collaboration has opened up doors for other collaborations such as the 2023 Christmas bundles and 2024 CNY SKU
• The limited-edition SKU was converted into a permanent one following positive sales

[Killiney x Hegg] Eggless Kaya

Calm, level-headed and highly solution-oriented, Anastasia went above and beyond her job scope, extending her role way beyond Marketing, Brand and PR to Account Management, E-Commerce, and Business Development work, and excelled at them on all fronts. She never shied away from any of the hard work, no matter how big or small the task. I have seen first-hand her remarkable attention to detail during the multiple events that the team has participated in, with a caring touch for every person working alongside her.

• Jing Han Ang, Product Development Scientist, Hoow Foods (Hegg's Parents Company)