Overview

• Storms is a Singapore-headquartered gaming company invested in by iCandy Interactive, Singtel, AIS, and SK Telecom.

As the first communications professional to be joining the Storms team, I developed the company’s brand marketing blueprint that aimed to position the company as a trusted, innovative gaming startup that is committed to connecting billions through play.

My PESO Strategies

• Paid
  • Branded Content
  • Inbound Marketing Event
  • Industry Event Sponsorship
• Earned
  • Media Relations (Press Release, Interviews, Opinion Editorials)
  • Unpaid Speaking and Mentorship Opportunities
• Shared
  • Co-Branding Opportunities with More Established Players
  • Community Building
  • Organic Social Media Content
  • Social and Media Monitoring
• Owned
  • Content Marketing
  • Corporate Website Refresh featuring Employee Stories & Enhanced SEO
  • Email Marketing
  • Company’s Social Media Channels (Facebook, Instagram, LinkedIn, TikTok)
  • Webinars

Results

Storms was successfully positioned as a high-potential gaming startup and this eventually led to the acquisition of its 51% stake by a listed company

Storms Press Kit

• 880+ proactive news articles secured on 12 announcements
• 12 unpaid speaking and mentorship opportunities secured
• 444 social posts with a total of 6,281 reactions and 4.4M individuals reached
• 117.9% increase in Storms’ LinkedIn followers, with an average impression per post of 1.5K
• 1,581% increase in Storms’ Instagram followers
• 1,609% increase in the number of the corporate website’s organic site visitors (compared to the average before Anastasia joined Storms)

“Anastasia has been a superstar at Storms and embodies the core values of what we are all about as a team.”

David Yin, CEO, Storms