Role

• B2B Campaign Manager
• Producer

Overview

• Samsung Singapore partnered with IN.FOM to tap on the inbound marketing approach to drive interest in its latest rugged devices for frontline workers.

Campaign Elements

Empowering Frontline Workers with Next-Generation Rugged Devices | Samsung Business Singapore

• Electronic Direct Mailers
• Hybrid Virtual Event
• Panellist Invitation and Pre-Briefing

Results

• 66.97% turn-up rate, with the attendees joining 93.67% of the full webinar
• 33.3% conversion
• 100% of the attendees indicated that they were satisfied with the webinar experience and found it useful