Role

• Campaign Manager
• Producer

Overview

• IN.FOM was engaged by WorldRemit to manage a media outreach programme aimed at driving awareness and excitement that WorldRemit had opened its first Experience Centre globally, in Singapore.

Campaign Elements

• Creative Media Drop
• Media Briefing
• Press Release Dissemination
• Spokesperson Training
• Video Production

Results

• 22 media coverage from Cambodia, Philippines, Singapore, and Qatar publications
• 22 social media coverage, with 3.26M people potentially reached