Role

• B2B Campaign Manager

Overview

• Storms partnered with CleverTap to organise a joint closed-door event under the theme of “Level Up Your Growth with Real-Time Data and Gamification” aimed at driving brand awareness and lead generation for both parties

Campaign Elements

• E-Invitation
• Event Landing Page
• LinkedIn Posts
• Panellist Invitation and Pre-Briefing
• Photography
• Physical Event with Ice-Breaking & Panel Discussion
• Swags
• Videography

Results

• 97.1% turn-up rate (72.7% of attendees holding managerial positions and above)
• 100% of attendees found the event relevant to their work and indicated that they wish to be updated on the next event
• 19 organic social media posts with a potential reach of 35,782 individuals and 382 reactions