Overview

• I led the social aspect of the Group’s Rainforest Festival, as it celebrated the grand opening of Mandai Rainforest Resort by Banyan Tree.

My PESO Strategies

• Paid
  • Social Media Ads
  • KOL Activation in Singapore
• Earned & Shared
  • Organic Social Media Content
• Owned
  • Social Media Channels (Facebook, Instagram)

Result

https://www.instagram.com/banyantreehotels/reel/DRi7TRCjZ5v/

• Secured high-profile collaborations with leading Singapore-based KOLs ahead of Festival Week, generating an Earned Media Value (EMV) exceeding SGD 1.2M.
• Developed and executed a comprehensive social media strategy, working closely with the property team, achieving an engagement rate of 7.3% (4× the industry average).
• Led and orchestrated a week-long festival takeover, driving brand visibility and audience engagement across global and property channels.