Role

• Assistant B2B Campaign Manager

Overview

• IN.FOM managed the data-driven campaign by Microsoft Singapore and Association of Small & Medium Enterprises (ASME), which aimed at empowering local SMEs to go digital.

Campaign Elements

• Bylined Article
• Data-Driven Campaign
• E-Book Creation
• Infographic Development
• Landing Page Creation
• One-Slider
• Press Release
• Radio Interview
• Social Media Activation

Results

Empowering Singapore's SMEs to Go Digital

Singapore SMEs: Are you ready for a digital future?

Singapore SMEs who embrace digital transformation expect to see average revenue gains of 26%: ASME-Microsoft study

Helping SMEs on their digital transformation journeys