Role

• Campaign Manager
• Branded Content Writer

Overview

• Storms partnered with POPS Worldwide to bring 35 instantly playable games to the POPS mobile app (Android and iOS), as the latter was looking to engage with the Gen Zs in Thailand and Vietnam.

Campaign Elements

• English Press Release Dissemination
• Branded Case Study
• Social Media Posting

Results

• 10 organic media coverage in Thailand and Vietnam
• 20 social media posts with a potential reach of 255K individuals
• High-performing branded case study that received tripled the number of average page views

POPS' COO: Winning strategies with the Gen Zs